Friendwell Management’s Success with SimpleSUB Water

Customer Profile

• Property: Friendwell Plaza, Station Plaza, and Quaker Bridge Village Commons
• Type: Retail spaces
• Location: New Jersey
• Meter Count: 30+ submeters installed (and expanding)
• Interviewee: Jody S., Senior Property Manager

Infrastructure Challenge

Friendwell Management, overseeing multiple retail properties, faced recurring water billing disputes and inefficiencies.

The buildings had outdated plumbing with no individual water metering. Tenants were billed using a system that divided total water costs—causing disputes and dissatisfaction. Property managers had no way to monitor tenant usage accurately or recover costs effectively.

Infrastructure Impact

• Outdated plumbing infrastructure limited submetering options
• No accurate monitoring of individual tenant consumption
• Tenant billing disputes created dissatisfaction
• Property owners lost confidence in water management
• Inefficient billing processes slowed down operations

Infrastructure Solution

Friendwell deployed SimpleSUB Water’s over-the-pipe submetering system, which offered:

• Cost-Effective Technology: Far more affordable than traditional in-line submeters
• Real-Time Monitoring: The app provided live data on tenant consumption, accessible remotely
• Simple Installation: Strap-on design made the process quick and smooth, described as “almost too good to be true”
• Reliable Performance: Enabled precise allocation of costs per tenant, eliminating disputes

Infrastructure Features

Over-the-Pipe Installation
→ No invasive plumbing work
→ Smooth, fast, and disruption-free setup

Real-Time LTE Monitoring
→ Live consumption data for each tenant
→ Remote access anytime, anywhere

Tenant-Level Transparency
→ Accurate allocation of usage
→ Eliminated disputes over shared billing

Cost-Effective Deployment
→ Lower upfront costs than in-line systems
→ Scalable for future expansion

Infrastructure Results

• Tenant Satisfaction: Fair and accurate billing reassured tenants and resolved disputes
• Property Owner Confidence: Reliable meters improved trust in the system
• Improved Cost Recovery: Allowed Friendwell to fully recover water costs from tenants
• Operational Efficiency: Streamlined billing with accurate usage data
• Scalability: 30 submeters installed so far, with more planned across properties

Infrastructure Success

“If you’re considering SimpleSUB, do it! From installation to billing, it’s been so easy and efficient! Our team had a fantastic experience working with SimpleSUB Water. Their entire staff was incredibly supportive, guiding us through what was initially a challenging project since we had never used submeters before. The process couldn’t have been easier—from ordering and setup to installation and billing. So far, we’ve installed 30 meters, with more to come!”
— Jody S., Senior Property Manager, Friendwell Management

Infrastructure Excellence

“For retail property owners, SimpleSUB provides a fast, scalable, and tenant-friendly solution that improves billing accuracy and eliminates disputes—while saving time and money.” — Jody S.

Modernize Your Infrastructure

Struggling with tenant billing disputes or outdated metering? Schedule your free property water assessment today and see how SimpleSUB Water can transform your retail water management.